Our Partners


  • October 28, 2014

    Faden Media celebrates 3 years of its operational world’s biggest LED screen in Jeddah.

  • September 18, 2014

    Faden Media winner of the middle east signage 2015 !

  • September 17, 2014

    Faden holds strong in branding 85 Malls across Kingdom.

  • September 17, 2014

    Faden wins bid for all Panda Stores, “The biggest retailer in the Kingdom”.


  • Hamad Al OnaiziCEO

    Hamad Al OnaiziCEO

    Role As CEO:

    After working for more than 15 years in marketing and Media, kingdom vise, Mr. Hamad Al Onaizi joined Faden 5 years back with a vision of elevating the brand to the new horizons of Media Partnerships and exploring new markets in many potential mediums.  His success was inevitable ever since he opted for the position of CEO, accepting to take a challenge and control one of the biggest in mall media network through out the kingdom with 82 Malls on menu. The numbers are increasing every year which denotes his vigorous approach towards expanding the business and brands integral ethics keeping in mind the needs and desires of Saudi Market.

    "It was never easy, to control and conduct the challenge in these competitive times, without the team i have. It sure is the back bone." (quoted) 


  • Rayyan JamjoomVP Channels and Market Development

    Rayyan JamjoomVP Channels and Market Development

    It’s amazing how Faden enriches our experience through a mixture of local and multi-national talents who provide world class services to our clients.

  • Chafic RafeiVP-Strategic Planning & Business Development

    Chafic RafeiVP-Strategic Planning & Business Development

    General :

    MBA graduate from University of Cambridge, BS graduate from State University of New York. A qualified and Self-motivated person with 15 years’ experience, 4 years in Trading and 11 years in Media such as TV, Print (Newspaper- Magazine) and Outdoor.
    A reliable and sociable person with a ‘can do’ attitude. Enjoy working with people and lead a team to share success.

     Role as a VP:

    One of the major responsibilities is identifying and set company goals, and create plans to achieve goals. Developing and executing company sales and marketing plans, including implementing new ideas and tools for the company. Provide direction and planning for the company and oversee the workings of the company. I work closely with a team of Key Accounts, Executives and Seniors.
    Handling all the contracts with Advertising Agencies, developing new markets, liaising with Advertising Agencies and clients to identify specific business problems and develop ideas, gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share, meeting the client to learn the background of the brand and advising on possible approaches to the target market.

  • Dr. Nedal Jaber BD and Contract Manager

    Dr. Nedal Jaber BD and Contract Manager

    Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments. Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities. Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.

    Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.

    Protects organization's value by keeping information confidential.

    Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

  • Reine SemaanKey account Executive

    Reine SemaanKey account Executive

    Graduated with a BA in advertising and Marketing, in addition to a 6 years’ experience in sales.

    “Working in Faden Media gives me the opportunity to reveal my skills such as: negotiation, communication, ability to build relationships with all agencies, since our location, in the heart of the Media City, provides us with this privilege.

    Being part of Faden Media, makes me feel comfortable since we all work in one hand, one heart, one team. In addition, this growing media agency gave me the chances to get in touch and socialize with the maximum number of people in order to present myself and Faden Media .”

  • Zein Beyhum Key Account Director Jeddah

    Zein Beyhum Key Account Director Jeddah

    Zein Beyhum has recently joined Faden BTL as the Director of sales overlooking the region and brings along with him a great wealth of experience in the communication field. Zein started his career in 1996 with FP7 an affiliate of McCann Erickson as an account executive. In 1997 he moved to Publicis to handle some of the companies’ major accounts. In 2003 Zein help establish an indoor Digital Media company from scratch and assumed the Role of Head of regional Sales for Spot Media. Later in 2010 He headed a Belgium Events Management Company in KSA where he was responsible to restructure and re-introduce the company. As his last mandate before Joining Faden BTL Zein held the post of Managing Director KSA for a Regional Event Management Company “Blink Experience” who deal in large scale event.

    As a 360 degrees communication practitioner, Zein brings with him a meticulous and deep understanding of the Saudi culture and regional communication landscape. Over the past 17 years of experience he’s helped some blue-chip clients address and overcome critical communication challenges.


  • Talal RedmanDirector Human Resource

    Talal RedmanDirector Human Resource

    Started working at faden in 2007, joined as sectary and coordinator/customer service , worked it all the way up to operation's manger for many years and currently positioned as HR manger.  

  • Abdur Rehman CFO

    Abdur Rehman CFO

    Understand and mitigate key elements of the company's risk profile. Monitoring all open legal issues involving the company, and legal issues affecting the industry. Constructing and monitoring reliable control systems. Maintaining appropriate insurance coverage.

    Ensuring that the company complies with all legal and regulatory requirements. Ensures that record keeping meets the requirements of auditors and government agencies. Reports risk issues to the audit committee of the board of directors

    Maintains relations with external auditors and investigate their findings and recommendations.


  • Silviya KomanovaSenior Key Account Executive

    Silviya KomanovaSenior Key Account Executive

    Developing new and existing business relationships with clients and advertising agencies.

    “Working with Faden Media gives me the opportunity to understand the consumer lifestyle in The Kingdom of Saudi Arabia and gain knowledge about the largest economy in the GCC"

  • Mohammed Al MaaryManager Sales Coordination

    Mohammed Al MaaryManager Sales Coordination

    Sales Coordination is the core of any service oriented business model. We come across many challenges on day to day bases, since the post campaign coordination is the back bone of our client satisfaction. Ever since i joined Faden in 2008 it has been a wonderful experience to work in team oriented environment, our work ethics are absolutely tremendous and our belief is to pipeline all after sales services with max client support.

  • Nawaf Al GhobainKey Accounts Executive

    Nawaf Al GhobainKey Accounts Executive

    In Faden we always opt for the best creative campaign ideas for our clients. Even though its always hard to try new things since there is an element of risk involved. But we the key accounts always keep this challenge in mind and do our homework prior to present any new idea to our clients. This is how we have managed to execute never seen before campaigns in the Kingdom.

    We are always kept up to the date, our RND is extra vigilant which helps us trigger and escalade new directives. This is how we propose, by means of proper and continues RND.

  • Mohammed DabousChief Accountant

    Mohammed DabousChief Accountant

    Faden accounts keep it the top most priority to deliver services on time. As soon as the campaign leaves the quotation, it proceeds and gets executed. Our team of versatile accountants are well educated and trained for the job. Newer technologies are always being introduced to keep our operations swift and to the mark.

    It has been a great experience working with Faden for almost 3 years now.


FADEN operates with network of offices and allied companies. The core business of FADEN remains the organization of high quality, highly targeted advertising-based services and marketing solutions provider.

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