Printed Media
Printed Media
Brand Dividers
Identifies Brands Share of Shelf
Quick brand locator/distinction
Clear brand messaging
Brand Header
Brand distinction
Strong brand exposure
Category Header
Full category leadership
Higher SOV vs competition in category aisle
Category Floor Sticker
Full aisle domination
Highly disruptive
Strong brand identity presence
Category Arch
Prominent visibility at aisle entry point
Strong brand identity presence
Category Gate
Prominent visibility at aisle entry point
Strong brand identity presence
Mini Danglers
Strong product & brand presence across full aisle
Disruptive & eye-catching
Creative freedom
Shelf frame
Highlight a specific product/range on shelf
CTA messages
Help new products or brands with small SOS break through shelf clutter
CTA (Shelf Talker, Strips, Trays and Wobblers)
Portfolio/range segmentation
Educational communication
Announce “NEW” launches
Highlight product unique selling proposition
Cashier Strip
Brand awareness
High reach (located in high traffic touch point – entrance/exit)
Shelf Dressing
High brand distinction
Strong display of brand identity
Tool for message communication
Sliding Doors
First encounter with shoppers at the beginning of the shopper journey
Outdoor visibility
Security Gates & Entrance Gate
Brand exposure at the beginning of the shopper journey
High repetition making it impactful
Entrance domincance
Trolley Branding
| 1st thing the consumer grabs Continuous brand exposure throughout the shopping journey |
Branded Gondola
increase sale